Cervejaria Dogma

In Hops we trust

When Dogma was founded, the owners had a clear goal in mind: to be recognized as the best craft brewery in Brazil. Three years later, they had been elected the best craft brewery in Brazil for the second time, by the renowned website RateBeer.

Scenario

In 2018, Dogma completed 3 years of existence. To celebrate that special moment, they asked me to revamp their identity and create a new visual language for their beloved beer brand.

Solution

To improve their identity, I made significant changes on their old logo, creating a brand new identity responsive system containing multiple graphic elements. To bring this graphic symbols into life, I created a series of posters using some of their most iconic illustrations mixed with photocopy effect typography and lotsa, lotsa textures!

3 years of existence and so much to say.

Some pictures of the over indulgence beer party that took place in Sao Paulo, on July the 17th.

Creative Director: Vidu Sales

Art Director: Vidu Sales

Illustrations: Caio Stolf

Clients: Bruno Moreno | Leonardo Satt | Luciano Baldança

Event Production: Camila Procópio