When Dogma was founded, the owners had a clear goal in mind: to be recognized as the best craft brewery in Brazil. Three years later, they had been elected the best craft brewery in Brazil for the second time, by the renowned website RateBeer.
In 2018, Dogma completed 3 years of existence. To celebrate that special moment, they asked me to revamp their identity and create a new visual language for their beloved beer brand.
To improve their identity, I made significant changes on their old logo, creating a brand new identity responsive system containing multiple graphic elements. To bring this graphic symbols into life, I created a series of posters using some of their most iconic illustrations mixed with photocopy effect typography and lotsa, lotsa textures!
Some pictures of the over indulgence beer party that took place in Sao Paulo, on July the 17th.
Creative Director: Vidu Sales
Art Director: Vidu Sales
Illustrations: Caio Stolf
Clients: Bruno Moreno | Leonardo Satt | Luciano Baldança
Event Production: Camila Procópio